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Few have been Prosecuted in Sydney for Cyber Harassment via Facebook

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welcome By: Elena Grace Flores
There are millions of perpetrators online for harassment, and now at least in the person of Zane Alchin of Sydney is among the few to have been prosecuted – and the victim owe it to a media campaign that helped in convicting him.

Normalisation of violence against women are really scary and damaging. This can be during ‘playfully’ telling a woman to better stay in the kitchen, every time one is smacking a girl on her behind just because it’s funny, every time anyone makes a rape joke regardless of he’s the country’s president, purely contribute to a society where women are not safe.

The victim fully documented and reported Alchin’s comments to police. He was sentenced to a 12-month good behaviour bond at the Downing Centre court in Sydney, although the judge clarified that his threats did not mean that he can actually do a rape.

A United Nations report in 2015 stated that 73% of women worldwide have been exposed to or the target of cyber violence. 18 months since then, online abuse involving women, during wake of the murder of the British MP Jo Cox, – has come under much more sensitive policy making.

however, in many parts of the world, there are more talks about how to stop cyber crimes but little has been done about it. It’s about that that social media use will be scrutinized by the government to come up with laws that will protect women and children as per Australia’s example.




Reference: https://www.theguardian.com/media/2016/jul/30/how-facebook-troll-came-undone

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Internet Of Things leads to Data hemorrhage when Security and Privacy Policies not Secured


welcome By: Elena Grace Flores
Irresponsible distribution of IoT products has now resulted to data thief and other illegal activities that started initially from risky data gathering and storage. Distributors must adhere to international privacy policies required for all websites. The information gathered must not be known to any third party. Innocent users do not mind these things until their online accounts are hacked. It is a practice when buying IoT products such as entertainment devices or even hi-tech home appliances to give your personal data such as email, address, telephone number and date of birth for promotional use. However, when these details are entered in the database, anyone in the company can have access on them if security measures are not in place. Read this story:

Tech Dirt wrote: If you’re a long-standing reader of Techdirt, you know we’ve well documented the shitshow that is the “internet of things.” It’s a sector where countless companies were so excited to develop, market and sell new “smart” appliances, they couldn’t be bothered to embrace even the most rudimentary security and privacy standards once these devices were brought online. The result is an endless stream of stories about refrigerators, TVs, thermostats or other “smart” devices that are busy hemorrhaging personal data, inadvertently advertising that sometimes the smart option — is actually the dumb one.

This systemic incompetence has now fused with a cultural disdain for more modern consumer privacy protections. The end result has been an obvious uptick in concern about how much data is now being collected by even childrens’ toys like Barbie dolls, something that last year’s Vtech hack illustrated isn’t just empty fear mongering. Convincing parents who already find technology alienating has proven to be difficult, as is attempting to craft intelligent regulation that protects kids’ playtime babbling from being aggressively monetized, without hindering emerging sector innovation and profits.

To that end, the Family Online Safety Institute and the Future of Privacy Forum held a presentation last week (you can find the full video here) where analysts and experts argued, among other things, that privacy policies need to be significantly simplified and modernized for an era where a child’s doll can profoundly impact the privacy of countless people. It has been, needless to say, an uphill climb.

And while this all is seen as kind of cute and theoretical when we’re talking about not-so-smart tea kettles or talking dolls, the amusement has worn off as the conversation has shifted to territory where incompetence or a clever hack can kill you (namely, automobiles). As Bruce Schneier notes over at Motherboard, this massive introduction of privacy flaws is a pretty big problem at scale, when appliances aren’t swapped out or updated often:

It added: “As more things come under software control, they become vulnerable to all the attacks we’ve seen against computers. But because many of these things are both inexpensive and long-lasting, many of the patch and update systems that work with computers and smartphones won’t work. Right now, the only way to patch most home routers is to throw them away and buy new ones. And the security that comes from replacing your computer and phone every few years won’t work with your refrigerator and thermostat: on the average, you replace the former every 15 years, and the latter approximately never.”

And while mocking the internet of things has become a running joke, Schneier notes it quickly becomes less funny when you begin to realize that the interconnected nature of all of these devices means we’re introducing millions of new attack vectors daily in homes, businesses, utilities, and government agencies all over the world. Collectively these flaws will, no hyperbole intended, inevitably result in significant deaths:

“Systems are filled with externalities that affect other systems in unforeseen and potentially harmful ways. What might seem benign to the designers of a particular system becomes harmful when it’s combined with some other system. Vulnerabilities on one system cascade into other systems, and the result is a vulnerability that no one saw coming and no one bears responsibility for fixing. The Internet of Things will make exploitable vulnerabilities much more common. It’s simple mathematics. If 100 systems are all interacting with each other, that’s about 5,000 interactions and 5,000 potential vulnerabilities resulting from those interactions. If 300 systems are all interacting with each other, that’s 45,000 interactions. 1,000 systems: 12.5 million interactions. Most of them will be benign or uninteresting, but some of them will be very damaging.”

At that scale, the argument that you didn’t embed useful security because “it was only a refrigerator” or you didn’t impose some basic privacy protections and guidelines because “it might hurt an emerging sector’s ability to make more money” start to lose their luster. Schneier tries to argue that the only way we can truly mitigate the looming risk is the involvement of an informed public and an accountable government:

“Security engineers are working on technologies that can mitigate much of this risk, but many solutions won’t be deployed without government involvement. This is not something that the market can solve. Like data privacy, the risks and solutions are too technical for most people and organizations to understand; companies are motivated to hide the insecurity of their own systems from their customers, their users, and the public; the interconnections can make it impossible to connect data breaches with resultant harms; and the interests of the companies often don’t match the interests of the people.

Governments need to play a larger role: setting standards, policing compliance, and implementing solutions across companies and networks. And while the White House Cybersecurity National Action Plan says some of the right things, it doesn’t nearly go far enough, because so many of us are phobic of any government-led solution to anything.

The next president will probably be forced to deal with a large-scale internet disaster that kills multiple people. I hope he or she responds with both the recognition of what government can do that industry can’t, and the political will to make it happen.

This is of course the part of the story where the author is supposed to inform you that with good intentions and enough gumption, government, the public and industry will come together and quickly nip this problem in the bud. Of course this particular post’s readership is painfully aware that the same government Schneier hopes will come to the rescue is too busy trying to embed its own problematic backdoors in everything under the sun while a large portion of it rushes to gut the funding and authority of any regulator capable of imposing basic privacy and security protections.

Said readers are also probably painfully aware that neither looming major Presidential candidate has shown the remotest competence in regards to technology or genuine cyber-security. That means it’s more than likely these unfortunate outcomes Schneier predicts will need to arrive before we’re collectively even willing to begin to take serious steps to address them. At that point the only certain outcome is that all of the players involved will be sure to shirk their own personal responsibility for the security and privacy nightmare they helped build. Still, for whatever it winds up being worth, we can’t say we weren’t warned.




Reference: https://www.techdirt.com/articles/20160725/09460835061/internet-things-is-security-privacy-dumpster-fire-check-is-about-to-come-due.shtml

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Lea Pica: “One Idea Per Slide” philosophy: Break Bullet Points Pattern

Lea Pica


welcome By: Elena Grace Flores
Preparing slides for presentations can be so exhausting when you have to put all the bullet points that come with it. For sure it can guide you on what to say next – but you will end up relying on that. You should be the driver of your presentation and not the other way around – or else, you cannot present anymore without your props. Hear it from Lea Pica:

Lea Pica wrote: After delivering my signature presentation myth-busting conference talk, “Get Their Attention”, I expose my audience to the “One Idea Per Slide” philosophy. This approach is used by renowned presentation experts such as Garr Reynolds, Nancy Duarte and Guy Kawasaki. The purpose of this is to break the common pattern of slides packed with bullet points.

She added: I can’t send out a 120-slide deck with one word per slide as a presentation handout for the people who weren’t there…”
And they’re right. I understand the pain and suffering behind this question all too well. And this question represents a key link in the chain of presentation abuse I’ve observed working in corporate organizations for over ten years.




Reference: http://www.leapica.com/blog-presentation-handouts/

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Adam Greco: Analytical Data Story-telling for a winning Presentation

Adam Greco


welcome By: Elena Grace Flores
Story telling using analytical data can be interesting depending on how you present it. Here you get Adam Greco’s techniques and perhaps also his tool suggestions to make your presentation becoming more powerful. Valuable information given free indeed. Thanks to Lea Pica’s podcast accessible by clicking the reference link below:

Lea Pica wrote: Today’s esteemed guest is best known for transforming eager young analytics grasshoppers into Adobe Analytics black belts. Adam Greco is founding partner of Analytics Demystified and author of an immensely popular SiteCatalyst blog. He is a highly respected member of the analytics community for his contributions to accelerating the measure community’s mastery of Adobe Analytics, formerly Omniture SiteCatalyst. Adam routinely dominates industry conference presentation leaderboards, offering a dynamic mix of gripping storytelling and practical approaches for killing it at your analytics career.

She added; And in this episode, he brings his absolute best-kept strategies for delivering internal and external presentations that create indispensability and propel careers forward. He also amazed me with how much homework he did on the podcast, and we took a trip down memory lane of the show’s best takeaways. Use 5 Second Test to get an instant read on your website, landing page or mobile app’s usability using a simple screenshot. The tool enables a heatmapped view of your site screenshot or wireframe.




Reference: http://www.leapica.com/blog-podcast-017-adam-greco/

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Jennifer Yacenda: Visualization of Analytics Gives Digital Marketing Clarity

Jennifer Yacenda


welcome By: Elena Grace Flores
Digital marketing efforts can be measured by online analytics like Google analytics and visualization can give the clarity needed. So, it should be a regular practice to check the data as you go along and adjust efforts as dictated by the information given. This way, you can concentrate on the money making campaigns and not waste time on unnecessary and often costly strategies. Listen to the marketing coach but read Lea Pica’s insight first:

Lea pica wrote: Today’s submission comes courtesy of Jennifer Yacenda of Starwood, a stellar presenter and my valued coaching client. She sent in a doozy of a viz; a dual axis bar / line chart showing the revenue monthly trend, growth and projected targets for four digital marketing channels. Lo que es una fiesta! The goal of the viz was to examine monthly revenue for four marketing channels, and how that revenue’s growth stacked up against a flat projected target for the year.

She added: Unfortunately, it went a little overboard with clutter and for me, didn’t allow the insights to jump out like a leaping sockeye salmon during fall spawn. This episode shows you how I applied the PICA methodology to find the real story and create a viz that sends it home. The chart detox process involves removing many chart elements for simplicity and clarity. But what happens when you deleted an axis or title, and you want it back? Listen to the Podcast by clicking the link:




Reference: http://www.leapica.com/blog-podcast-016-primp-your-slide-vol-3/

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Presentation Tips by Rand Fishkin that will Blow your Mind


welcome By: Elena Grace Flores
Today’s esteemed guest hardly needs any introduction. But here goes anyway!
Rand Fishkin is one of today’s digital marketing celebrity who have been looked up to by many online players. He came up with the very popular Whiteboard Friday video series that quickly became a digital household name. He is known for turning audience in industry conferences into drooling, raving fans who got synchronized with his wit, and he a;ways dominates every conference speaker leader board he happened to participate in.

I wanted to find out the secret sauce, so I sat down with Rand to get his most prized, valuable tips for creating memorable presentation experiences for any audience. And in this episode, he brings absolutely mind-blowing techniques for creating presentations that wow audiences and deliver insane value. Whether you’re running small internal meetings or delivering a keynote at a huge conference, these tips are priceless. Check it out here: http://www.leapica.com/blog-podcast-018-rand-fishkin/

Lea Pica added: Sometimes you want to represent many components of an idea or process but don’t have time to take the audience through each one. Rand creates a slide with the initial concept in the middle, and then rapidly animates in all the components around the center one after the other.




Reference: http://www.leapica.com/blog-podcast-018-rand-fishkin/

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Move to Search Discovery is Relevant to Measuring Quality


welcome By: Elena Grace Flores
Leap Day for many has the dubious distinction specifically as a date itself; which is associated with either a way to procrastinate on tax liabilities or tease children who by chance are born on this date. Leap Day has historically represented nothing for Leah Pica but the unremarkable blips in her cosmically brief timeline.

On a day that will not exist again in four years, I accepted an offer to embark upon a new path in my journey to presentation enlightenment that I believe will serve you better than ever before. Know the full story here: http://www.leapica.com/blog-sdi-move/

Lea Pica added: In the past year, I had the supreme privilege of providing part-time analytics support for a lovely non-profit organization John Lovett and Tim Wilson, senior partners of Analytics Demystified.




Reference: http://www.leapica.com/blog-sdi-move/

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Analytics Stakeholders taking Action after Jeff Sauer’s Talk


welcome By: Elena Grace Flores
Jeff Sauer’s creating very useful analytics content and resources that can benefit our industry involves his in depth knowledge on content creation. Timing also is essential based on Google Analytics data that can be the kick off in any business that can take this matter by heart.

These are all gifts created by Google Analytics / PPC guru & dear friend Jeff Sauer of Jeffalytics, one of the most authoritative and actionable measure blogs in the space.
He also routinely delivers his extensive expertise to worldwide audiences and is a sought-after speaker on the analytics conference circuit. And in this episode, he brings his pragmatic philosophy on creating stakeholders that truly believe in your work and careers that fulfill your aspirations. Check it out here: http://www.leapica.com/blog-podcast-019-jeff-sauer/

Lea Pica added: Kill your bullet points! Use more imagery to maintain your audience’s attention. Ensure that your data serves a clear purpose and doesn’t only confuse them. And make it super actionable!




Reference: http://www.leapica.com/blog-podcast-019-jeff-sauer/

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Oscar Santolalla’s effective product demonstration


welcome By: Elena Grace Flores
Leo Santolalla can turn your product demonstrations into a sales-driven selling tool for technology business owners. Oscar is an engineer who became a public speaking trainer after excelling in teaching service providers how to deliver product demonstrations that make money.

This is a supremely important service for the digital analytics and marketing industry, considering that technology services are the lifeblood of our practice. And in this episode, Oscar brings his unique framework for planning, creation and preparation for a product demo that will turn prospects into raving fans. Check it out here: http://www.leapica.com/blog-podcast-020-oscar-santolalla/

Lea Pica has kindly allowed interested parties to share this episode so that many more people can benefit from Oscar Santolallas insights in handling effective product demonstration.




Reference: http://www.leapica.com/blog-podcast-020-oscar-santolalla/

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June Dershewitz – Analytics Analogies perfect for Complex Concepts


welcome By: Elena Grace Flores
June Dershewitz, Director of Digital Analytics at Apollo Education Group, oversees the digital analytics platform from there for the entire customer lifecycle. Apollo is the parent company of University of Phoenix. She used to be a member of the leadership team at the Semphonic, an analytics consultancy which is well known and now a part of Ernst & Young. June created Expansive thought leadership in Analytics in her long-standing advocacy in the analytics community, She is still a board member in the Digital Analytics Association, and has been a prominent speaker in eMetrics, Analytics, Demystified plus many other groups.

She is co-founder for global industry meetup Web Analytics Wednesdays with 10,000+ participants. And in this episode, she offers her very best strategies for breaking down complex concepts for lay audiences, using analogies for making analytical concepts more approachable, and delivering outstanding conference presentations as well. Listen to the full podcast by Lea Pica here: http://www.leapica.com/blog-podcast-015-june-dershewitz/

Lea Pica continued: Walk away from the screen! Connect and get clarity with your message by separating yourself from PowerPoint as a crutch. Don’t get caught up with the visual design aspect and lose the bigger message you’re trying to convey.




Reference: http://www.leapica.com/blog-podcast-015-june-dershewitz/

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