By: Elena Grace Flores
The InnovaBuzz podcast by Innovabiz features Camille Holden and Taylor Croonquist of Nuts and Bolts Speed Training for Powerpoint, who talk about their business, Powerpoint (of course), living in China, working from anywhere in the world as long as it is tropical and scuba diving! Listen to the podcast episode here: http://innovabiz.com.au/podcasts/episode-30-camille-holden-and-taylor-croonquist-of-nuts-and-bolts-speed-training-for-powerpoint/
The key to Nuts and Bolts Speed Training’s success is quality content published on a regular and ongoing basis. Lead with education – teach your audience something valuable. You must EARN the right to sell. It’s important to get your audience to take action on the content. In crafting a presentation – the key is to remember the context: what sort of room are you in? Who is the audience? What is the message you wish to convey? To get an audience for their content, Camille and Taylor began with a website, wrote lengthy blog posts, created video tutorial and a You Tube channel, added the videos to their blog posts, then created step by step guides with pictures. They then posted these to LinkedIn Groups and reached out to related websites. Over time, that built a substantial audience. As well, they offered people something of value to opt-in to their email list. There’s a saying that it’s hard to move a stationary object. As long as you have something that’s at least moving even if it’s very slow or if it’s wobbly or whatever, it’s a lot easier to push something that’s already moving. Just get something going and then you can always steer it however you like. If it’s just sitting there it’s hard to move it around.
Get started and get moving!